East Meets West Rx
When East Meets West Rx first reached out to us at Pacific Frontier, we knew right away this was a project we were meant to be a part of. The idea behind their platform is so unique and forward-thinking that it immediately sparked our interest. By combining the rich traditions of Eastern medicine with the advancements of Western healthcare, East Meets West Rx is addressing a significant gap in the market—providing a comprehensive, evidence-based digital resource that empowers individuals to explore and understand both medical approaches. It’s an idea that not only bridges cultures but also brings people closer to a more personalized approach to their well-being and health. As soon as we understood their mission, we were excited to collaborate and help them bring their vision to life, combining our expertise in design and digital strategy with their passion for integrative health.
East Meets West Rx’s philosophy is centered around the belief that healthcare is not a one-size-fits-all solution. They recognize that each individual has unique health needs, influenced by factors like allergies, cultural beliefs, personal preferences, and life circumstances. Their mission is to offer a more educated approach to wealth by combining the time-tested wisdom of Eastern medicine with the latest advancements in Western medical science.
At Pacific Frontier, we’ve had the privilege of working closely with the founders to bring this philosophy to life through thoughtful design, strategic marketing, and a cohesive brand presence
An Integrated Approach: Our Role in Shaping the Brand Identity
We didn’t just design a website or produce a few videos—we were deeply involved in every step of East Meets West Rx’s brand development, ensuring that their identity was fully realized in the digital and physical world. From logo design to custom, branded media content, we have been an integral part of bringing their vision to life in a way that reflects their commitment to their company.
Logo and Brand Identity: A Visual Representation of Unity
The first step in our partnership was designing the East Meets West Rx logo. The logo needed to visually represent the integration of Eastern and Western medical traditions, symbolizing the balance and harmony that define their brand philosophy. We worked hand-in-hand with the East Meets West Rx team to create a logo that would serve as the foundation of their visual identity.
The final design incorporates:
Dual Symbolism: Flowing, yet refined elements to represent the fluidity and interconnectedness of Eastern medicine, paired with angular, structured lines that symbolize the precision of Western science.
Balanced Color Palette: Earthy tones to evoke Eastern healing traditions.
Simplicity and Elegance: A clean, timeless design that allows the logo to work seamlessly across both digital and print platforms, from the website to marketing materials, including merchandise.
Developing the Website: A Comprehensive, User-Centered Platform
Once we had established the visual direction of the brand, our next focus was developing a digital platform that would reflect the brand’s ethos and meet the needs of users seeking integrative healthcare solutions. The website needed to be intuitive, informative, and accessible, while also showcasing the depth and breadth of Eastern and Western medical approaches.
Our team worked closely with East Meets West Rx’s founders to ensure that the website was not only aesthetically aligned with their brand but also fully functional for a diverse audience. Key features of the site include:
Personalized Search Functionality: The website allows users to easily search for medical conditions, treatments, and therapies based on both Eastern and Western approaches, helping individuals make more informed choices tailored to their unique health needs.
Evidence-Based Content: We focused on delivering scientifically grounded insights that provide users with a clear understanding of various treatment options, therapies, and health practices.
Mobile Optimization: Recognizing the growing demand for mobile-first access, we made sure that the website was fully responsive, ensuring a seamless user experience across all devices.
This website serves as more than just an encyclopedia—it is a digital hub where users can explore diverse health practices and discover personalized treatment options based on their needs. in addition to monthly free articles dis ussing health, upcoming and developing medical developments and mental health discussions.
Creating Branded Videos: Educating and Engaging the Audience
Our collaboration with East Meets West Rx also involved producing a variety of branded videos designed to showcase the benefits of both Eastern and Western medical practices. We worked alongside their team to craft educational videos that would engage users and provide them with a deeper understanding of integrative healthcare.
Some of the videos we produced included:
Expert Interviews: We filmed leading practitioners from both Eastern and Western traditions, discussing various therapies, treatments, and medical philosophies. These videos served to validate the expertise and evidence behind both medical systems.
Meet the Founders: We filmed many interviews, testimonials and media to understand the founders’ philosophy and experiences in why they decided to create the company.
These videos were designed not only to educate but also to create a deeper emotional connection with users, allowing them to see the real-world benefits of an integrative approach to healthcare.
Marketing Videos for Billboards and Social Media: Expanding Reach
As part of our ongoing partnership, we were also responsible for developing a series of marketing videos aimed at raising awareness and driving traffic to the website. These videos were designed to promote East Meets West Rx across various channels, including social media, billboards, and digital ads.
We worked closely with the East Meets West Rx team to create:
Short-Form Social Media Clips: Bite-sized, engaging videos that highlight key themes of the brand, such as the integration of Eastern and Western medicine, the importance of personalized healthcare, and the benefits of exploring alternative treatments.
Billboard Ad/Surban Panels/Platform Wraps: Larger-than-life visuals designed to catch the attention of commuters and passersby, using compelling messaging that encapsulated the brand’s core mission: empowering individuals to make informed health decisions based on a combination of both Eastern and Western medical practices.
These marketing materials were strategically crafted to expand East Meets West Rx’s reach, ensuring that their message resonated with a wide audience and encouraged people to visit their website and engage with their content.
“Working with Pacific Frontier has been a transformative experience for East Meets West Rx. From the very beginning, their team embraced our vision of blending the ancient wisdom of Eastern medicine with the innovation of Western practices in a way that feels both authentic and nourishing. They didn’t just help us build a website—they helped us bring our entire brand to life, creating a digital space that reflects our soul, our values, and our deep commitment to healing and holistic well-being. The design process felt like a true partnership, with Pacific Frontier guiding us every step of the way to ensure our mission was conveyed with clarity, warmth, and integrity. Their ability to listen, understand, and co-create with us was like a breath of fresh air, and the final result feels like a true extension of our spirit. We’re so grateful for their dedication and creativity in helping us share our message with the world in a meaningful, heart-centered way.”
Throughout every phase of this project, from the logo design to the branded videos and website development, Pacific Frontier has been an integral part of East Meets West Rx’s brand evolution. Our collaboration has resulted in a comprehensive, integrated digital platform that reflects their core belief in personalized, holistic healthcare. We’ve helped bring their philosophy to life through creative design, evidence-based content, and a seamless user experience—all while ensuring that their brand identity remained consistent and impactful.
At Pacific Frontier, we understand the power of design and technology to drive change, and our work with East Meets West Rx is a perfect example of how collaboration can transform a vision into reality. We are excited to continue our partnership as they expand their offerings, helping people around the world discover the benefits of integrating Eastern and Western medicine into their wellness journeys.
The Florida Man project was a tremendous success, and Pacific Frontier delivered exactly what the client envisioned. From the outset, our team worked closely with director Aidan M. Murphy to bring his creative vision to life, handling everything from script development and casting to location scouting and crew management. We worked collaboratively with the director of photography to ensure the visual tone matched the series’ irreverent, dark comedic style. Our attention to detail in every aspect of production—plus our ability to adapt and execute quickly—allowed us to meet the demands of the project and exceed expectations. In the end, we helped craft a series that captures the essence of the show and delivers a high-quality final product that both the client and audiences will be proud of.
At Pacific Frontier, we thrive on projects that allow us to merge creative design with impactful technology, and our latest collaboration with East Meets West Rx has certainly been one of the most rewarding. Together, we’ve created the first digital medical encyclopedia that bridges the gap between Eastern and Western medicine—offering a comprehensive, evidence-based resource for individuals seeking holistic approaches to health and wellness. This project has been a true testament to the power of collaboration, and we are proud to have played such an integral role in shaping the brand identity, digital presence, and marketing strategy of East Meets West Rx.